HOW DO YOU CONNECT WITH YOUR AUDIENCE, INSPIRE THEM, AND CONVERT THEM INTO LOYAL CUSTOMERS?
And that's where I can help.
Nobody knows your brand and your product better than you do.
You have an incredible story to tell about you and your brand.
You want to boost your bottom line, and you know that kick-ass copy will do that.
You want to make meaningful connections and build relationships with your ideal audience — and turn them into repeat customers.
The words you need to tell your story, boost your bottom line, make meaningful connections, build relationships, and turn your audience into repeat customers are all inside your head.
Discover the top 5 writing mistakes you’re probably making ... and how to fix them now.
Create your ideal customer avatar so you can learn how to speak directly to the right audience.
Learn the #1 secret to making yourself irresistible to your audience and build your sales.
WHO AM I TO TELL YOU THIS?
They say you can take the girl out of New Jersey but can't take Jersey outta the girl. I'm thinking that's true, because despite moving to Miami in 1994, I still say I'm from New Jersey. Go figure. I still call NYC "The City" and am legally (and morally) obligated to have Bruce Springsteen's entire catalog memorized (lyrics included).
As soon as I graduated from university, I began my career in public relations and advertising. Though I was always writing, my career as a copywriter was birthed at Metropolitan Home magazine where, after receiving high praise (and champagne truffles) for writing promo pieces for Wamsutta and Godiva, a star was born.
I went freelance once I moved south, but the lure of benefits and not having to chase payment from clients occasionally inspired me to accept job offers. I led creative teams in-house at Interval International, and at two of the hottest ad agencies in the southeast, WestWayne (now 22Squared) and Starmark. I worked with clients across a spectrum of industries — travel, hospitality, consumer products, entertainment behemoths, real estate and construction. I've worked on campaigns that have won tons of awards, but awards have never been how I measure my success. Those are found in the metrics — click-throughs, page visits, conversions — and the fact that my clients keep coming back for more.
Top: In my favorite place. Left: Bonzo, aka "Dr. Destructo". Above: I taut I taw a putty tat.
IF HINDSIGHT WAS 20/20
I might have realized that the 9-year-old girl who, with her bestie, put together a charity variety show to help a local burn victim, might find her calling in helping other people shine their own light into the world.
NOW FOR THE IMPORTANT STUFF
Bobby McFerrin & Liza Minnelli once sang 'Happy Birthday' to me ... and to each other.
I'm a certified meditation teacher, scuba diver, and ordained minister.
My superpower? I can find anything, no matter how small or where it's dropped.
I published a collection of poetry in 2019 — it's called illusions and misdemeanors.
Your at-a-glance guide to where I stand on all the truly important things.
The letters & poems my Dad wrote to my Mom.
It's literally the overuse of the word 'literally.'
Teuscher and/or Neuhaus Champagne Truffles
Always finding the right words.
Have my novel made into a movie or series.
Musical talent. I have none. (But I can write.)
Being flown from Paris to Barcelona for lunch.
A photographer or graphic designer.
Paris. Definitely Paris.
Finishing my novel.