They say you can take the girl out of New Jersey but can't take Jersey outta the girl. I'm thinking that's true, because despite moving to Miami more than 20 years ago, I still say I'm from New Jersey. Go figure. I still call NYC "The City" and am legally (and morally) obligated to have Bruce Springsteen's entire catalog memorized (lyrics included). 

As soon as I graduated from university, I began my career in public relations and advertising. Though I was always writing, my career as a copywriter was birthed at Metropolitan Home magazine where, after receiving high praise (and champagne truffles) for writing promo pieces for Wamsutta and Godiva, a star was born.

I went freelance once I moved south, but the lure of benefits and not having to chase payment from clients occasionally inspired me to accept job offers. I led creative teams in-house at Interval International, and at two of the hottest ad agencies in the southeast, WestWayne (now 22Squared) and Starmark. I worked with clients across a spectrum of industries — travel, hospitality, consumer products, entertainment behemoths, real estate and construction. I've worked on campaigns that have won tons of awards, but awards have never been how I measure my success. Those are found in the metrics — click-throughs, page visits, conversions — and the fact that my clients keep coming back for more.

Top: In my favorite place. Left: Bonzo, aka "Dr. Destructo". Above: I taut I taw a putty tat.