They say you can take the girl out of New Jersey but can't take Jersey outta the girl. I'm thinking that's true, because despite moving to Miami in 1994, I still say I'm from New Jersey. Go figure. I still call NYC "The City" and am legally (and morally) obligated to have Bruce Springsteen's entire catalog memorized (lyrics included). 

As soon as I graduated from university, I began my career in public relations and advertising. Though I was always writing, my career as a copywriter was birthed at Metropolitan Home magazine where, after receiving high praise (and champagne truffles) for writing promo pieces for Wamsutta and Godiva, a star was born.

I went freelance once I moved south, but the lure of benefits and not having to chase payment from clients occasionally inspired me to accept job offers. I led creative teams in-house at Interval International, and at two of the hottest ad agencies in the southeast, WestWayne (now 22Squared) and Starmark. I worked with clients across a spectrum of industries — travel, hospitality, consumer products, entertainment behemoths, real estate and construction. I've worked on campaigns that have won tons of awards, but awards have never been how I measure my success. Those are found in the metrics — click-throughs, page visits, conversions — and the fact that my clients keep coming back for more.

Top: In my favorite place. Left: Bonzo, aka "Dr. Destructo". Above: I taut I taw a putty tat.